(SL) Redeveloping a properly responsive product selection to have a stepped approach with clearer, more personalised targeted upsells
- Helps to contribute towards target of getting 80% of the site personalised
- Should help with increasing conversion rate for DTH overall by making the purchase journey smoother and by reducing the options in each step
- Should help to increase product sales/attachment, as the right product will be put in front of customers at the right time
- This will be the biggest element in helping us get to 45% paid Talk attachment and hitting the £300m revenue target because Talk will be a conscious choice for every user who buys BB or Fibre
- The AR has dropped on mobile considerably since we moved to Vanquish responsive and lost our triple play bundles page because the link to add BB to a TV journey is even more subtle on mobile than it is on desktop and mobile!
- By simplifying and stepping the decision journey, we have already achieved a 45% incremental sales rate in the help me choose tool. Using a similar format for all prospects should allow us to achieve a similar uplift