(MN) Shrinking the pods to show content beneath the fold (a la Polaris)
- Get users to better interact with content beneath the fold. SessionCam and Amberlight sessions report little scrolling to pods lower down, so clearly showing that more content exists below will help eliminate this problem.
- By getting them to scroll down, more exposure given to higher priced bundles, upsell offers, BB attachment etc.
- An add on to this point is removing the ‘TV’ page - again to simplify the journey